Editorial Design for Mad Cave Studios. This is a corporate document with more than 110 pages that presents a full marketing strategy with a clear set of actions to step into the comic book industry.

Mad Cave Studios is an independent comic book publisher focused on creating comics on diverse genres. The company aesthetics usually has more movement and art images, but in this case the design seeks to give a more sober graphic approach due to the formality of the content; however the brand colors (black and white) and the main font (montserrat) are preserved and also used in a way that generates a visual concept and a graphic unity throughout the document.

It contains high-level information based on a solid market research with the goal to acquire new customers, generate long-term revenue and re-evaluate all strategies and methodologies for effectiveness in all the marketing channels like SEO, PPC Advertising, Direct Retailer Partnership and Social Media presence.